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Marketing

Think about the ads you see every day on TV, in your feeds or even on a drive. They’re put there by people who work in marketing, which can include jobs and functions like advertising, public relations, media planning and sales strategy.

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Career Pathways

  • Marketing Communications
  • Marketing Management
  • Marketing Research
  • Merchandising
  • Professional Sales

Common Majors To Study

  • Marketing Management
  • Sales Operations
  • Advertising
  • Retailing and Retail Operations
  • Business Analytics
  • Digital Marketing
  • Applied Economics
  • Consumer Merchandising
  • Business Administration and Management

In-Demand Jobs in This Industry

Now’s your chance to explore some of the most popular and sought-after roles in the marketing industry.

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Marketing

Cashiers

Receive and disburse money in establishments other than financial institutions. May use electronic scanners, cash registers, or related equipment. May process credit or debit card transactions and validate checks.

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Median Salary

29,720

Job Outlook

+11%
Marketing

Driver / Sales Workers

Drive truck or other vehicle over established routes or within an established territory and sell or deliver goods, such as food products, including restaurant take-out items, or pick up or deliver items such as commercial laundry. May also take orders, collect payment, or stock merchandise at point of delivery.

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Median Salary

35,420

Job Outlook

+9%
Marketing

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

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Median Salary

131,870

Job Outlook

+8%
Marketing

Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

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Median Salary

157,620

Job Outlook

+8%
Marketing

Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

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Median Salary

74,680

Job Outlook

+8%
1/5

Military Jobs in Action

Gary Hobin
Major, Army (Retired)
International Relations Officer
Today, Gary is retired from his international relations role in the Military, but he still teaches that subject at the Army Command and General Staff College (CGSC). He’s come full circle to teach others the skills he picked up during his 22-year career.
Read Gary’s Story

Military Jobs in This Industry

In many ways, finding and excelling at a job in the Military is the same as finding one anywhere else. Here you can explore those opportunities in greater detail.

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Marketing

Military Store Managers

Store managers provide oversight to the daily functions within a retail facility and make sure stores are stocked and staffed appropriately. They ensure stores operate efficiently so service members can get in, get what they need, and get on with their mission. Typically, anyone working in the store reports to the store manager.

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Median Salary

91,126

Job Outlook

+2%
Marketing

Military International and Civil Affairs Specialists

International and civil affairs specialists perform various duties incident to the planning, coordination, and conduct of civil-military operations. They support the operation of civil affairs planning and coordination centers. They also perform civil-military assessments of their assigned operational area and coordinate with a wide variety of civilian populations, organizations, and agencies.  

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Median Salary

73,485

Job Outlook

0%
Marketing

Military Public Affairs Officers

Public Affairs Officers research, plan, budget, execute, and evaluate operations involving the public. They liaise with the news media and provide guidance to senior leaders on decisions that impact mission success. They also collect and present information to internal staff on current operations and matters affecting the military community.

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Median Salary

118,375

Job Outlook

0%
Marketing

Military International and Civil Affairs Officers

International and civil affairs officers have extensive in-country experience in a designated region. They build effective relationships with governments, militaries, and local citizens and they support a variety of international engagement activities, from humanitarian relief to intelligence collection. They serve as primary advisors to government agencies across service branches on all stages of operations planning because of their regional and cultural expertise.

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Median Salary

99,985

Job Outlook

0%
Marketing

Military Vehicle Drivers

Vehicle drivers in the Military operate a multitude of vehicles in direct support of mission requirements. They operate all-wheeled vehicles and equipment over varied terrain to transport personnel and cargo. Military vehicle drivers operate and perform preventive maintenance on light and heavy-duty vehicles such as buses, trucks and semi-trailer combinations, forklifts, and wrecker/recovery vehicles.

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Median Salary

54,052

Job Outlook

0%
1/5

Your Guide to Career Planning

What’s the plan? Great question. Get a comprehensive overview of everything you need to know as you prepare for your journey into a new career.
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Embark On a Chapter of Growth and Purpose

Discover how the Military can be a transformative chapter in your journey, offering growth and valuable skills while leaving room for future opportunities.
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